A group of cellphone retailers have accused Chinese smartphone maker Oppo of engaging in “unfair business practices by limiting a product” to online platforms and “failing to honor its commitment to support proper distribution” at outlets. physical sales outlets, an official said. The Chinese mobile phone maker, however, blamed a global chip shortage for not being able to push sales at physical retail stores.
The All India Mobile Retailers’ Association has alleged that handset makers “fail to provide a level playing field” for their members and plan to launch nationwide protests against “biased trading” practices.
“Restricting a product from the fraternity of mass distribution establishes an unfair and biased business practice with a huge threat of adverse impact on the economy of the country,” the association wrote to the president of OPPO India, Elvis Zhou.
“Despite your engagement, we have learned that the offer has remained exclusive to the ‘online-only retail market’, which the mainstream retail industry regards as an outright breach of trust and words,” AIMRA National President Arvinder Singh Khurana said in the letter. .
Head of smartphone maker (Modern Commerce and KA) Nitin Singh, however, said that Oppo India is engaging with its major retailers and trying to address supply issues resulting from the global chipset shortage situation and of raw materials.
The supply will improve by the end of April, Singh said.
“We are committed to our partners and major retailers and do our best to resolve the supply issue resulting from the global situation of shortage of chipsets and raw materials which has impacted the supply of K10 in the market. major.
“We will supply K-Series stock to our main club partners and retailers. Our current new F21 product is available in the Indian market and customer response has been very positive,” he told PTI.
If the Chinese smartphone maker “fails to play a level playing field”, the retail body will launch a nationwide protest and hunger strike, Khurana said.
AIMRA had sought government intervention for regulatory support to overcome the challenge.
“Today, we are present in every nook and corner of the country and able to extend our services to every customer nationwide. The retail industry can proudly assure you to provide better services to customers than online platforms,” the retailers’ body said.
Singh said the mobile phone maker looks forward to continued support from retailers to provide better products and services to its customers in India.