Will Andhra government’s online movie ticket sales save Tollywood? – The New Indian Express


Through Express news service

VIJAYAWADA: The AP government’s decision to introduce online sale of movie tickets through government portals has sparked a political storm, with Janasena leader Pawan Kalyan questioning the “motives” behind it.

The other day, during a preview of a Telugu film, the actor-politician accused the government of having proposed the idea of ​​online sales only to raise loans to fill its coffers. empty. The very next day, Information and Public Relations Minister Perni Venkataramaiah (Nani) and other ministers, in an appropriate response, said the proposal to sell tickets online came from the film industry itself. , with the aim of greater transparency.

So what is selling movie tickets online and what are its benefits? Around 2006, the film industry discussed a proposal to computerize the cinema ticketing system and repeatedly called on governments to implement the same.

The objective was to curb the sale of “black tickets” which weigh on the public and thus bring greater transparency, which would benefit both producers and spectators. It also helps to verify the number of tickets sold at the cinema, the revenue generated and calculate the GST accordingly, so that the government does not lose its revenue.

However, for some reason the same could not materialize and representatives of the film industry met with Perni Nani on September 20 and demanded the transparent online sale of movie tickets and the government proposed the ticket sales through a government portal. A committee has been set up to define the terms.

“The proposal to computerize tickets and online sales came from the film industry, in order to benefit producers and the general public and at the same time bring transparency. What we want is to involve the Film Chambers and the Film Development Corporation in the process. We only insist on one thing: day-to-day monetary transactions, not deferred or deferred payments. If this is ensured, there would be no objection if the government runs the portal, ”a well-known producer told TNIE, on condition of anonymity.

Another issue raised before the government was the pricing of tickets and if the price is less than 100 rupees this would not be feasible given the increasing cost of film production. “We are looking for Rs 100 per ticket for theaters in villages and Rs 150 for tickets in towns,” said another producer and filmmaker, who also wished not to be named.

He felt that Pawan Kalyan’s explosion the other day during a movie pre-release was out of place.
Several producers admit that the costs of film production have increased in multiple ways over the years, the main reason being the increase in the remuneration of actors and directors, which keeps increasing from film to film. It is estimated that nearly 60 percent of the cost of production is wages. The other reason for the escalation of production costs is the increased tax burden during the production phase over the years.

According to an expert in the film industry, the real aim of the proposed system is to fight against unfair commercial practices. Stressing that film production up to the distribution and exploitation of films in the Telugu film industry is in the hands of a few families, he said that such a monopoly leads to unfair practices, giving no possibility to small filmmakers to survive in the industry.

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